Blogging was once a fad, but not any longer. What was once the dominion of glassy eyed, late night geeks and teenagers is now pretty mainstream.
If you seriously want to earn money online, you need to be blogging. Blog is the abbreviated version of "web log". They were originally used as a type of online diary for people who wanted to record their thoughts for posterity sake, and share information with friends and the world in general.
If your promoting an online business, blogging is the way to go. If you want to develop true content filled websites that will help increase your visibility and provide real value for your readers.
One of the factors that make blogs appealing is the cost of setting one up. Frankly, most blogs are free. If you have a Google account, just use the Google Blogger. For nothing out of pocket you will get unlimited storage for your content.
Savvy internet marketers earn money online by getting as many hits on their sites as possible. Blogger blogs are indexed in search engines very quickly compared to standard page sites. The rapid indexing allows you to show up in search engine results pages (serps) far quicker than the standard method of search engine submission.
Blogs are sometimes included in search engine results in a few days. In a few cases, withing a few hours. The quicker you can get listed, the sooner people being to visit your site, and the quicker you begin to earn money online.
Text is all search engines know. You can include all the graphics you want, but they wont get you listed. All the search engines understand is text.
The more you increase your visibility in the search results, the more hits you get and the higher your site will rank. Many businesses run blogs without a standard web page. Others use their blogs to speed up the process of indexing, and add content to a standard website. Stand alone blogs can promote affiliate programs or Google Adsense or other income streams.
Keyword marketing is the best use of a blog. The ability to include large numbers of keywords to drive traffic to sales pages makes a blog an ideal platform. The amount of text gives your site much higher visibility.
You can use blogs as one accountant I know does and keep your customers and clients informed of accounting strategies, which in turn keeps them reading the blog, and keeps them linking to his sales page where he also provides other services like tax prep, bookkeeping, credit repair, etc. You can use a blog to organize your own thoughts in a format that is accessible to you anywhere in the world. If your planning to earn money online, then you need to keep track of your business objectives. A blog is the perfect format for this.
Blogs allow you to post information that you would want to keep track of anyway, in a format that is accessible to others. The more visible your site is, the more visitors you will have. The more information you offer, the more visible you become. Its like automatic traffic generation.
Keyword rich articles can be included in your blog which will continue to increase your rankings. Adding useful links, favorite websites, products and other items can make your blog profitable. Use your blog for link building, ask the owners of other sites that you have linked to, to provide links back to your site.
There really isn't any limitation on what you can do in a blog as opposed to what you can do on a standard page website. Your blog can include information collection forms, revues of products that you would like to recommend (or discourage).
You can allow others to post to your blog. This is an extremely powerful feature (although these comments have to be moderated to make sure they are not just spam, and that they stay on topic. This is so powerful because others provide you with content. People who earn money online talk about content being king, and it is. The more and better your content, the more visibility you will have.
Blogs are ideal for the new online business owner. They are set up easily, they are free, they are fun and easy to use and administrate. Programs like WordPress are free. A nice option if you have your own hosting account and want more control.
Some platforms like Googles Blogger are not only free, but can be hosted on Google's system. Free program, free hosting, unlimited content. Blogger blogs can also be hosted on your own system if you wish. I actually recommend this so that you have more control over the blog.
About the Author
Teddy L. Paseo has been marketing online since 1997 and believes that anyone can earn a full time income from home with the right system. Take a look at this easy to follow program to earn money online, with multiple streams of income.
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